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Surveys facts & stats

4 sourced facts about surveys, polling and public-opinion research, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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Going deeper

About what share of people answered when Pew Research called for a phone survey in 2018?

Answer6%

Phone survey response rates have fallen for decades, partly due to robocalls and caller-ID screening.

Source: Pew Research Center (2018) pewresearch.org

What is the typical margin of error for a standard Gallup national poll?

Answer±4 percentage points

A margin of error tells you how much results might shift if you asked a different random sample.

Source: Gallup (2024) news.gallup.com

Expert level

About how many robocalls were Americans receiving per month around 2018, one reason survey response rates fell?

Answerabout 3.4 billion

The flood of robocalls made people far less likely to pick up an unknown number, including pollsters.

Source: Pew Research Center (2018) pewresearch.org

In what year did Pew Research shift its main panel recruitment from phone calls to mailed address-based sampling?

Answer2018

Address-based sampling uses the US Postal Service's residential list to reach a broader, more random group of households.

Source: Pew Research Center (2018) pewresearch.org

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